Between COVID-19, the trauma around racism and the upcoming election, this is an incredibly challenging time in our culture.
In such a context, the work points out the irony of how, in the name of Freedom, we have become prisoners of our own bodies. The Intellectual Cancel Culture and French Fries J5 minute read by wpengine At Darling, we stand for conversation. In Freedom Fries the obese body becomes the evidence of a neoliberal system which ideology promotes an idea of freedom based on disproportionate consumption and the continuos promotion of low self-esteem. In this sense, the site itself acquires a symbolic nature: McDonald's, as a representative of corporate culture, references the way in which "consumer society" alienates the human body. The resulting work references the way in which the body is tricked and, above all, dehumanized by the corporate environment. For this piece, Okón convinced both a McDonald's manager to grant him access for an overnight shoot and a McDonald's loyal customer to participate as a model. 1 single channel video, 2 backlight prints, 1 sculpture with fast food table, two vinyl chairs and three lamb leathers Variable dimensions:įreedom Fries includes a single channel video installation, a sculpture and two photographic tryptichs.
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